United States with a market share of 30.8%
Japan, India and China and the Middle East each with 8 - 9% and
Italy with 5%.

We predict a dramatic change in market shares by 2015, where the market share is

The United States will have dropped to around 25%
China and India will increase theirs to over 13%
The Middle East will remain more or less constant at 9%
Europe’s and Japan’s market share will be less than 4% for Japan, and
Less than 3% for the biggest individual European countries, Italy and the UK.

Hairdryers should never be used to dry freshly-cleaned gemstones, and no pieces should ever come in contact with chlorine. It is crucial to protect antique jewellery as a whole, in order to maintain as much value as possible over time.

Sterling silver is the most popular metal used in jewellery in the world. Because of soft metal you see the label sterling silver on jewellery. Never use an abrasive cleaner on your silver - you will scratch the surface. Another good option for silver ornament is The Jewellery Store. Silver that is used in jewelry is mixed with a kind of alloy to increase its strength, hence the sterling silver name. The cleaners you use on silver must be low abrasive and phosphate free to keep the metal from discoloring. This single most piece of advice is probably the most valuable advice any Jewellery collector should heed.

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