The ultimate destination for diamonds is glad to introduce you to the world of dazzling diamonds. Antique jewellery is often as collectable as it is valuable and good pieces are genuinely timeless. By collecting together this great selection of jewellery retailers and information sites in one place you can quickly compare prices and style and find the best deals on the jewellery you want. More exotic ornaments were probably made for wealthy people or as indications of social status.

You may already know about the 4 Cs but there is an increasing awareness of the so called 5th C – Conflict Diamonds, especially since the release of the film The Blood Diamond featuring Leonardo di Caprio and Amnesty International’s campaign Are you looking for the perfect diamond. Every single item is exclusively designed to capture the imagination of young children today. Diamonds have a fantastic collection of silver and gold jewellery for every occasion.

Sterling silver is the most popular metal used in jewellery in the world. Because of soft metal you see the label sterling silver on jewellery. Never use an abrasive cleaner on your silver - you will scratch the surface. Another good option for silver ornament is The Jewellery Store. Silver that is used in jewelry is mixed with a kind of alloy to increase its strength, hence the sterling silver name. The cleaners you use on silver must be low abrasive and phosphate free to keep the metal from discoloring. This single most piece of advice is probably the most valuable advice any Jewellery collector should heed.

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