Largest Jewellery market
According to a recent KPMG study the largest Jewellery market is :
United States with a market share of 30.8%
Japan, India and China and the Middle East each with 8 - 9% and
Italy with 5%.
We predict a dramatic change in market shares by 2015, where the market share is
The United States will have dropped to around 25%
China and India will increase theirs to over 13%
The Middle East will remain more or less constant at 9%
Europeís and Japanís market share will be less than 4% for Japan, and
Less than 3% for the biggest individual European countries, Italy and the UK.
Diamond Jewellery and diamond shapes
Study the variety of diamond shapes online to see which one you like most. Make sure you understand the difference between karats and carats before shopping for diamonds. Cubic zirconium looks like a real diamond, but is not. A karat measures the purity of gold. 24k is the purest gold.
A carat measures fine gemstones and the weight of diamonds. Each has its own unique brilliance. Larger diamonds, such as those on diamond engagement rings, will usually carry a greater weight in carats than smaller stones, such as those found in diamond tennis bracelets. Look for diamond fine jewelry in which the diamond itself has a carat weight. Diamonds may be round brilliant, oval, tiffany, marquise, pear-shaped, heart-shaped, cushion cut , emerald cut, trilliant, radiant, or princess cut. Make sure the diamond is not cubic zirconium.
All gemstones have some characteristics
Many gemstones are used in even the most expensive jewellery depending on the brand name of the designer, fashion trends, market supply, treatments etc. Others are too common and are given a semi-precious status. Most gemstones have good hardness and a high index of refraction.
All gemstones have some characteristics falling short of perfection though; even the seemingly perfect Diamond has four directions of cleavage. Since quartz is everywhere especially in common dirt and dust. Any material that is softer may be scratched during ordinary wear. Nevertheless, diamonds, rubies, sapphires and emeralds still have a reputation that exceeds those of other gemstones.