What is Silver? Sterling silver is 92.5% silver and is sometimes referred to as pure silver. Sterling silver will tarnish over time but with care and regular cleaning can be restored to its good as new sparkling condition. The remaining 7.5% is usually copper but can be other metal and is used to give this precious metal strength and durability.Generally, the higher the silver content the brighter or whiter the metal but beware of antiquing effects that can make a piece of sterling silver jewellery or decorative silverware look dark. Silver which is 99.9% silver is too soft to be practical for most day to day uses. Do not use tissue or anything other than a jewellery cleaning cloth to polish your jewellery as unseen tiny hard fibers will scratch the surface. Design your own ring, pendant, earrings or bracelet Our jewellery is available in twenty gemstone options including precious stones like ruby, emerald, sapphire and tanzanite. Birthstone jewelry makes a special and personalized gift. Create your own unique jewellery by selecting any combination of sparkling gemstones. We also offer all the popular semi-precious stones like opal, amethyst, topaz, peridot, and more.Choose your favorite color whether it is Red, blue, purple, green, White, black or brown for you gemstone jewellery. Mix and match your favorite colors, or the birthstones for your loved ones. What's whatever it is? We have got just the gem for you. Build custom designs that will be uniquely yours. The birthstone of May is emerald, and coming up for June is Alexandrite. Choose from genuine gems or lab-created stone for a more affordable option. Perfect for birthdays, or any other occasion that calls for an original jewelry present. Diamonds are forever You may be familiar with the term, 'Diamonds are Forever'. It is made popular by the De Beers advertising campaigns and for good reason. They have been used throughout the ages as bearers of mystic powers and incredible beauty. Not only are these diamonds rare in numbers but also in the number of skilled artisans that can complement their exquisite beauty.Part of the credit for the almost mythical reverence to diamonds throughout the years belongs to the fact that these beauties are quite rare in their most sought after gemstone quality form. Through the centuries they have been revered and admired by many civilizations. When it comes to history, diamonds have a very long and fascinating record as one of the most intriguing gemstones on the planet. Forged billions of years ago, long before dinosaurs roamed the planet, they have survived the forces of nature to reach us.
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