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2004 Exclusive Gold Report

This special gold bullion report is an executive summary compiled from the World Gold Council's latest gold bullion analysis.

Owning gold and gold bullion coins can benefit you as an investor in a number of ways. Gold bullion is a long-term store of value, a highly-liquid, internationally recognized asset of last resort. It can diversify and stabilize your portfolio and protect it against stock market fluctuations.

Most importantly, when you buy the right gold bullion coins, your gold can be completely private gold, non-reportable and not subject to confiscation.

“Is now the right time to buy gold bullion?” With gold, the answer is always the same: "The right time to buy gold is when you understand what gold is and what it can do for your portfolio." This presentation details why you need gold and what gold can do for your portfolio.


• Gold is a long-term storehouse of value.
   Historically, gold acts as a reliable “store of value” because it fulfils all the functions of money.

• Gold bullion is portable and divisible
   Gold is easy to store in an emergency and far more reliable than paper money in a crisis.

• Gold is indestructible
   Relatively scarce, and cannot be “manufactured.” Gold's value cannot be inflated away like paper currency.

• Gold bullion coins are highly liquid.
   Gold is recognizable and acceptable as a form of payment which makes it easy to buy, sell or trade worldwide.

• Gold Keeps Up With Inflation.
In recent years, gold prices have traded down because inflation was low. Historically, gold's best friend has been inflation. Economic cycles are permanent facts of life and one of the best reasons to acquire gold today.  Even though gold prices fluctuate over the long term, gold has maintained its long-term value.

In contrast, most commodities amd the U.S. dollar have declined in value due to inflation. This is why gold bullion is often purchased as a hedge against inflation and currency fluctuations. And why so many investors around the world see gold as "the ultimate asset” – an important and secure part of their investment portfolio.

Gold has kept up with inflation during the past 200 years. In other words, the value of gold – what it can buy in real goods and services – has remained remarkably stable over time.

For example, a man’s suit in sixteenth century England at the time of King Henry VIII cost the equivalent of one ounce of gold, roughly the same as a suit would cost today.

Gold, the Hard Asset Diversifier
Whether your investment approach is conservative or aggressive, gold bullion can play a vital role in diversifying your portfolio. Many experts urge investors to keep a portion of their total assets in gold. Many recommend a holding of 5% of 10% in gold and hard assets.

Gold’s low-to-negative correlation with stocks and bonds makes it an excellent portfolio diversifier.
Gold bullion is one of the best insurance policies for your portfolio. The purpose of diversification into gold is to protect the total portfolio against fluctuations in the value of any one asset or type of asset. Gold does exactly that. The reason is basic: the economic forces that determine the price of gold are different from and in many cases opposed to, the forces that determine the prices of financial assets.

As a result, gold prices move up independently of stocks and bonds- often rising when stock prices fall, and vice versa. Simply put, gold can be viewed as portfolio insurance to guard against unforeseen stock market gyrations or a major high-tech stock market crash.

It's Easy to Buy, Sell, and Trade Gold 
People hold gold for safety, security, and privacy.  When you buy the right gold, it's easy to buy, sell, store and transport in a crisis.

Gold bullion can be purchased in many forms including modern gold bullion coins and bars. You can make purchases in virtually any amount, ranging from a fraction of an ounce upward. The weight and purity of gold coins are precisely controlled and standardized by internationally-recognized refiners and official government mints, allowing you to buy with confidence and sell with ease.


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Diamond tennis bracelets remain most classic and popular choices

Diamonds are always stunning, elegant and timeless classic gifts to the loved ones. Diamonds should be colorless and light should reflect the brilliance of the diamonds in the diamond bracelets. Tennis star Chris Evart was famous for wearing her diamond line bracelets while playing. Exquisite bracelets sparkling on the wrist add beauty, style and personal statement.

Diamond tennis types are elegant and thin jewellery pieces worn on the wrist. Diamond tennis bracelets remain one of the most classic and popular choices. A tennis style is a thin strand of diamonds arranged in a symmetrical pattern. Diamond bracelets that are guaranteed to show no visible color and are genuine14-karat gold against their wrist, and the subtle brilliance of platinum bracelets accented with diamonds will surely add to woman's charm and beauty.

Diamond Jewellery and diamond shapes

Study the variety of diamond shapes online to see which one you like most. Make sure you understand the difference between karats and carats before shopping for diamonds. Cubic zirconium looks like a real diamond, but is not. A karat measures the purity of gold. 24k is the purest gold.

A carat measures fine gemstones and the weight of diamonds. Each has its own unique brilliance. Larger diamonds, such as those on diamond engagement rings, will usually carry a greater weight in carats than smaller stones, such as those found in diamond tennis bracelets. Look for diamond fine jewelry in which the diamond itself has a carat weight. Diamonds may be round brilliant, oval, tiffany, marquise, pear-shaped, heart-shaped, cushion cut , emerald cut, trilliant, radiant, or princess cut. Make sure the diamond is not cubic zirconium.

Taking care of gemstones

Steam cleaning is quite effective but can result in thermal shock because of the often-quick temperature change. It can result in cracking because parts of the stone are forced to expand at different times. Most gemstones can be immersed in a solution of mild detergent and warm water.

Likewise with pearls; although soaking can result in discoloration, so this should always be avoided. After soaking for a few minutes, gently clean the stone with a soft brush. Pearls should be dried after cleaning, using a soft towel, and air-blown dry. Extra care should be taken to remove dirt from the bottom of the setting, a common place for build-up to occur.


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