Jewellery designers are struggling to make a success of their businesses.
Such challenging times has never faced by Indian Jewellery industry because for decades Indian glut of cheap imported Jewellery was faced and now with the rise in gold prices onset of a predicted recession for 2008.
This is really a time to start promoting the Indian home has been grown industries more heavily. Our most talented grown Jewellery designers are struggling to make a success of their businesses. So it is not right that we do nothing to support these wonderful creative people and just stand by. All news channels constantly reminded of these facts and on an almost daily basis reporting on the struggling economy and the co lapse of the housing markets.
Diamonds are forever
You may be familiar with the term, 'Diamonds are Forever'. It is made popular by the De Beers advertising campaigns and for good reason. They have been used throughout the ages as bearers of mystic powers and incredible beauty. Not only are these diamonds rare in numbers but also in the number of skilled artisans that can complement their exquisite beauty.
Part of the credit for the almost mythical reverence to diamonds throughout the years belongs to the fact that these beauties are quite rare in their most sought after gemstone quality form. Through the centuries they have been revered and admired by many civilizations. When it comes to history, diamonds have a very long and fascinating record as one of the most intriguing gemstones on the planet. Forged billions of years ago, long before dinosaurs roamed the planet, they have survived the forces of nature to reach us.
Diamonds are the hardest of precious stones
The word 'diamond' itself is a derivative of the Greek word adamas, which means 'unconquerable'. The diamonds rarity and natural beauty have contributed to making it such an extraordinary and magical gift. Diamonds are the hardest of precious stones. Many people are confused as to how a diamond is priced. It is the undiminished beauty of diamonds.
This does not mean that a diamond cannot be damaged only that they are difficult to damage requiring a very precise strike in an exact location in order to damage the surface. And that has made them so highly prized throughout several centuries. Diamonds continue to hold a deep fascination. As the diamonds is world’s ultimate symbol of love.